What if your shower filter felt less like a piece of plumbing, and more like your favorite skincare product? This was the question that guided my design journey with the wonderful team at Hello Klean. For me, the core insight came from understanding that people aren't just buying a 'filter'; they're seeking the promise of a better wellness routine.
The design goal became clear: this needed to be an "Awareness Awakener." It shouldn’t be hidden away, but should feel like a beautiful "Beauty Vessel," worthy of a place next to her favorite serums.
Client: Hello Klean, UK
Role: Lead Industrial Designer, CMF Strategy
Scope: Product Line Design (Shower Head, Filter, Rain Shower)
Year: 2024
CMF: Tangible Elegance
The design philosophy of the Hello Klean series is most profoundly embodied in its CMF (Color, Material, Finish) selection. We chose a deep matte black to give the product a sense of calm, professional strength that echoes its internal purification function.
Crucial to this was the application of a premium matte texture: it not only visually eliminates any cold, industrial feel, but on a tactile level, it provides a warmth and approachability reminiscent of a high-end skincare product. This ultimate pursuit of a sensory experience allows the product to transcend its utilitarian attributes, seamlessly integrating into a modern aesthetic and lifestyle that demands both beauty and quality.
To bring this ritual to life, every curve was sculpted for comfort, and every material was chosen for feeling.
Through 3D modeling, rapid prototyping, and hands-on testing, we were able to meticulously refine every curve and ergonomic detail to ensure optimal comfort. This stage also included a rigorous CMF (Color, Material, Finish) selection process. We carefully chose a premium matte finish for its warm, skin-friendly tactility, reminiscent of a high-end skincare product. Every decision was made to ensure the final product was not only aesthetically pleasing but also offered an intuitive and delightful user experience.
Thank you to HelloKlean.com for providing the visual content!
HelloKlean.com
