A Quiet Guardianship
Health and safety devices are typically hidden away. My design for Cadre’s vegetable purifier challenges this by embodying the principle of "Quiet Guardianship"—a beautiful, calming object designed to live harmoniously within the modern kitchen.
For the client, Cadre, this design delivers a profound competitive advantage. It elevates a health utility into a desirable lifestyle object, creating a new product category at the intersection of wellness and décor. This allows the brand to command a premium price, deepens the user's daily connection to the brand, and perfectly expresses a brand ethos of quiet, everyday elegance.
Client: cadre, Japan
Role: Lead Industrial Designer, CMF Strategy
Scope: Product Design
Year: 2023
How Should a Guardian Feel?
I believe a product’s color is its unspoken emotion. Its material and texture are the start of an intimate conversation with the user. The details of its craft are the brand’s quiet vow of quality. This is why my CMF process always starts with one empathetic question: "How should this product make someone feel?"
Should it feel warm and caring, like a skincare product, or cool and dependable, like a professional tool? Should it evoke the tranquility of home, or spark a moment of discovery? By weaving the brand's narrative into the user's sensory experience, I uncover a unique "Material Language" for every project.
