Jinni ZHANG | Product Designer
Creating soulful objects for visionary brands.
I believe the most successful products build a deep, unspoken connection with their users. For your brand, this means transforming an object from a simple utility into a cherished part of your customer's life. This is achieved not by chance, but by a deliberate and empathetic design process.
My process is built on two core principles that deliver tangible value:
1. We Build Trust & Justify Value (The Pursuit of Essential Beauty)
Through a meticulous focus on craftsmanship, detail, and minimalist aesthetics, we create a tangible feeling of quality. For your business, this means:
・Building unwavering user trust in your brand's quality.
・Solidifying your brand's premium perception in the market.
・Giving you the power to command a higher price point.
2. We Create Commercial Success & Brand Loyalty (The Creation of Deep Connection)
A beautiful design must also be a commercial success. By combining this precision with a deep understanding of human behaviors and market dynamics, we ensure your product is powerful. For your business, this means:
・Creating profound market resonance that speaks directly to your target audience.
・Driving commercial success in diverse and competitive luxury markets.
・Building the lasting brand loyalty that turns customers into advocates.
The Partnership
My goal is simple: To partner with you to create a product that is both emotionally compelling and commercially powerful. If you're ready to build a lasting, meaningful connection with your users—and elevate your brand to the next level—let's start the conversation.
My Professional Journey & Recognition
For over 12 years, I have dedicated myself to the field of industrial design, specializing in creating exceptional products for high-end consumer brands. My journey has taken me through leading design teams and collaborating with renowned companies, where I honed my ability to merge innovative concepts with market reality. This commitment to excellence has been consistently recognized by the industry with prestigious honors, including the iF Design Award and the Good Design Award.
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