The Art of Effortless Grace
The design solves the core usability flaws of traditional hairdryers—arm strain and awkward angles. The solution is "ergonomic airflow," a principle embodied in the elongated stick form and aerodynamic triangular head.
For the client, this innovation translates directly into market value. It creates a highly differentiated product that solves tangible user problems, providing a powerful marketing story, justifying a premium price point, and establishing the brand as an innovator in the personal care space.
Client: NOEND, Japan
My Role: Lead Industrial Designer, CMF Strategy
Scope: Product Line Design
Year: 2023
More than a tool, it's a personal instrument. My goal was to craft an object so intuitive and beautiful, it feels like a natural extension of oneself.
Testing and Production
Product Page https://noend.jp
